The Hottest Swimwear Trends of the Season: What to Wear to Make a Splash

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The very first swimsuits can be traced back to the 18th century. They were known as “bathing costumes” at the time, and while they weren’t considered to be all that fashionable, they served a practical purpose. They permitted people to go swimming without having to expose their bodies to the world.

Fast forward to the 21st century and swimsuits for both men and women are more stylish than ever before. In fact, certain swimwear trends pop up every year, and if you don’t aim to stay on top of them, you might find yourself sitting by the pool or relaxing on the beach in a swimsuit that has long gone out of style. Check out the hottest swimwear trends of the season for men and women below before sneaking away this summer for a vacation.

Hot Swimwear Trends for Men

three man sitting on gray surface

Photo by Toa Heftiba on Unsplash

Swimwear trends have been a little bit all over the place for men in recent years. But in 2024, it appears as though most men will be rocking classic styles. Here are several swimwear trends that should be on men’s radars heading into the summer.

Loose-Fitting Swim Trunks

Men’s swimsuits have seemingly gotten tighter over time, but it sounds like that trend could come to an end once summer 2024 starts. Many men will likely be wearing loose-fitting swim trunks. They’ll also make strong statements with these swim trunks by picking out ones that have bright, bold patterns on them. These pattern swim shorts will stand out in almost any summer setting.

Shorter Swim Trunks

While men’s swimsuits are expected to get looser this summer, they won’t necessarily be getting longer at the same time. Many men have started to wear shorter swim trunks to show off more of their legs, and this trend could get taken to the next level this summer. At least some men will start to wear swimsuits that land well above the knee to showcase the muscle they’ve been working on building throughout the winter.

Bold Board Shorts

Board shorts — or “boardies” as they’re sometimes called — first made waves back in the 1960s, and they’ve been in style to some degree ever since. Experts predict they’ll be stylish again this summer and covered in all kinds of wild colors and wacky patterns, just like the colorful swim trunks that will also be fashionable this year.

Hot Swimwear Trends for Women

women's black bra

Photo by Yarden on Unsplash

Less used to be more when it came to women’s swimwear trends, as most of the bathing suits created for women over the years have been on the smaller side and shown off plenty of skin. But this year’s swimwear trends are uniquely different. Here are a few of them.

One-Piece Swimsuits

Don’t feel like putting on a bikini when you head to the pool or beach this summer? You won’t have to do it anymore since one-piece swimsuits are going to be all the rage for women this year. From the second you start shopping for pool and beach apparel for women heading into the summer months, you’ll be thrilled to see how one-piece swimsuits are trending.

Swimsuits With High-Waisted Bottoms

If you don’t want to wear one-piece swimsuits this summer but also don’t want to wear traditional two-piece swimsuits, how about two-piece options with high-waisted bottoms instead? High-waisted bottoms are flattering options for those with a variety of different body types.

Cut-Out Swimsuits

a woman in a bikini running on the beach

Photo by Thomas Boxma on Unsplash

Those women who would like to showcase their figures creatively will love the cut-out swimsuits that will dot pool decks and sandy beaches this summer. They’ll typically be one-piece swimsuits that will have either small or large cutouts scattered throughout them. They might even appear to be bikinis in some instances depending on how they’re cut.

Shop the Latest Swimwear Styles

You’ve probably spent the bulk of your winter holed up in the house wishing you could get outside. Now that summer is on the horizon, look into investing in the trendiest swimsuits so that you’re able to soak up lots of sun in the coming months. Try one of the swimsuit trends listed here on for size to see how you like it and then put these travel tips to the test this summer.

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